"I cringe at the idea of what a $7.00 box of hair color dye will do to someone's hair, not to mention what it will look like."
Stacy Buxton, Owner, Prevail Salon

What happens when someone uses a supermarket hair color dye?  Bad things.
This is why we (Prevail Salon) decided to launch an agressive campaign called Boycott the Box.

By creating Boycott the Box, we (professional colorists) hope to educate the box-color community about hair color, inform women everywhere that Ronald MacDonald is a real hair-color and enlist people everywhere to save their look, their hair AND a large corrective color bill.  Just by saying, "Boycott the Box!"

Here's what you will find on this site:

The Truth: What's really in 'over-the-counter' dye.  And what it will do to your hair.

The Good, The Bad and The Boxed: Botched at-home, Before and After, Corrective Color Bills, and more.

Join the Battle: Find out how you can help educate the uninformed and help save the people you love.

Merchandise: Stickers, Shirts, Posters, Gift Cards and more

Help is on the Way: Nominate your friend(s) for our FREE monthly makeover